How Sustainable Brands are Using TikTok to Generate Sales
You have a sustainable, eco-friendly brand that provides great products for people who are environmentally and socially conscious. How can you get more traffic to your online shop?
TikTok is a great way to do just that. It’s a rich source of information and inspiration for all things sustainable and eco-friendly. It’s pretty easy to go viral on TikTok, and even brand-new accounts can get millions of views on a new video.
Make sure to do these things first before creating content:
Have a link in your bio, if you can, to your brand’s website
Link all your other social media
And these are the ways in which you can present your content other than making your own videos:
Ads – of course, advertisements are available to you. There is a clickable button on ads that can lead viewers to your online shop, or download your app.
Partner with influencers and content creators – either via a paid promotion or sending them PR, your brand can enjoy a lot more attention with this type of sustainable marketing.
Go live! – this is a great way to connect with your audience and it’s great for brand affinity, authenticity, and public opinion.
Here are some of the best ways that sustainable brands are making use of the giant social media platform for eco-friendly marketing!
1. Tips and hacks
One of the best and most effective ways to get engagement is to post tips and hacks. Digital marketing for eco-friendly brands can come in the form of making content that’s easy to follow and interesting, like tips and hacks.
Try and make sure these involve your own products, or at the very least DIYs that your followers can make themselves.
This way, your followers feel able to make change themselves, involve themselves with your content, and learn something along the way.
One of the things that many of your followers or potential followers will struggle with is knowing where to purchase from and what to do.
You can create quick content that makes this knowledge easily available to them.
You could make recommendations on no-waste stores in the area, let them know what recycling centres are nearby that they may not have heard of.
3. Positive reinforcement
People often feel like they can’t make a difference. Let your followers know often that every little bit counts toward your shared goal!
Positive reinforcement goes a long way in sustainable marketing.
Never underestimate the power of education. You don’t need to be harsh or critical, but let your followers know what’s going on in the world so they don’t have any misconceptions about what’s going on and can make informed decisions.
5. Insights into your business
Followers love seeing what goes on behind the scenes of your business.
Content can include day-in-the-life style videos, packaging order videos, the process of you coming up with a product, etc.
So if you haven't brought your eco-brand onto TikTok yet, what are you waiting for? Get creating!