KATIE MATEUS
I've been in digital marketing since 2016, primarily servicing touring artists, festivals and venues.
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My role as marketing manager for the Solbar group keeps me up to date with in the ever-changing realities of the industry venue-side, while my work with touring artists and agencies keeps me at the forefront of domestic and international trends in live music.
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My work with Melbourne agency, Bolster, has given me the opportunity to work with some huge artists and hefty budgets, alongside some of the country's top minds in music marketing.
CAMPAIGNS
Independently:
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Kim Churchill
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Boo Seeka
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Dear Sunday
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The Dreggs
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Tay Oskee
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Reigner Clothing
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Sunshine Coast Comedy Festival 2022, 2023
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Solbar - Sunshine Coast Music Venue
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Old Soul - Sunshine Coast Music Venue / Night Club
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For Bolster - as Digital Campaign Manager
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Taylor Swift 2024 Tour
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CMC Rocks 2022, 2024, 2024
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Elton John 2023 Tour
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Tame Impala
2022 Tour
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Finneas 2022 Tour
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Jacob Collier 2022 Tour
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Kip Moore & Randy Houser
2023 CMC Sideshows
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Morgan Wallen 2023 Tour
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Carly Rae Jepsen 2023 Tour
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Remi Wolf 2023 Tour
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Vance Joy 2022 Tour
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Steve Lacy 2022 Tour
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City and Colour 2023 Tour
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Alexisonfire 2023 Tour
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Florence and the Machine 2023 Tour
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Damien Rice 2023 Tour
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Morgan Evans 2023 Tour
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Flume
2022 Tour
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Ridin Hearts Festival 2023
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Paramore 2023 Tour
For Bolster - Assisting the lead Digital Campaign Manager
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Bluesfest 2023
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Splendour in the grass 2022, 2023
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Rising 2022
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ALH venues 2022, 2023
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The Jungle Giants 2023
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Springtime festival Gold Coast 2023
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WHY TRASH?
When I branched out to start my own agency, as a result of the COVID pandemic, my bread and butter industry in live music and events was dead in the water. As a result, I niched into digital marketing for sustainable and eco-friendly e-commerce brands.
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Trash was a scroll-stopper name for business owners operating in a space where Trash is just as dirty of a word as 'marketing' - but we were coming in to clean it up. A new use for trash and a new reputation for marketing, dealing with good honest people who want to make a difference.
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Since the revival of music & marketing when restrictions eased, I've naturally ended up back in my element, using my powers for the good of the music & events industry instead.
So far, the name's just stuck.